Year
2025
Client
RUUM
Category
Branding, Prints, Web
I explored how branding could unify the traditionally separate worlds of interior design, construction, and real estate marketing. The goal was to understand not just what makes a space beautiful, but what makes it desirable—and how visual identity can support that transformation from concept to market-ready product.
The challenge was building a brand that could flex across multiple touchpoints, from architectural drawings and moodboards to property listings and sales brochures, without losing clarity or cohesion. RUUM’s multifaceted process needed a visual identity that felt seamless no matter where a client entered the journey.
I developed a minimalist, geometric identity system with a muted natural palette, designed to evoke both structure and serenity. The branding strikes a careful balance between architectural clarity and lifestyle warmth, appealing to discerning homeowners and real estate buyers alike.
