Year
2024
Client
NorthBridge Asset Management
Category
Branding, Prints, Web
I explored the visual language of established financial institutions alongside emerging investment platforms to better understand how branding communicates credibility and security. This helped shape a direction that resonated with both legacy clients and a newer, more diverse investor base.
The main challenge was striking a balance between professionalism and approachability in order to refresh the brand identity to feel inclusive without diluting its credibility.
I developed a clean, modular identity system inspired by NorthBridge’s structured, interlocking approach to investment, reflecting their core values of thoughtfulness, stability, and legacy. The design balances professionalism with warmth, creating a composed and trustworthy company to invest your money in.
